Your Team's Own Online Store
Set up a custom-branded online store where parents, players, and fans can order team apparel. Orders ship to their door in 7-10 days, and your program's earnings are paid in cash.
For a booster club or athletic department, the most flexible team store is one that stays open when families need it and pays your share of sales in cash you can spend on anything. Secondslide sets up free, custom-branded team stores that can stay open year-round, deliver orders in 7-10 days, and pay the program's fundraising earnings in cash at the margin you choose. Families order online, nothing sits in inventory, and stores can also run as time-limited pop-up campaigns.
What is an online team store? It's a custom-branded website where parents, players, and fans can browse and purchase team-specific apparel and gear. Your team's logo, colors, and name appear throughout the store, making it look and feel like your own professional site.
The old way of managing team apparel meant paper order forms, collecting checks, tracking sizes on spreadsheets, and distributing bags of gear at practice. It ate up a lot of volunteer time, and orders got mixed up.
An online team store takes those steps off your plate. Parents and fans place orders directly through your store link. Products are made to order and ship directly to each buyer's door. You never hold inventory, sort sizes, or coordinate distribution.
Teams use their stores for uniforms, spirit wear, fanwear, coach gifts, and parent apparel. You can run your store year-round for ongoing sales, or open time-limited pop-up stores for specific fundraising events and seasons.
Secondslide handles the technical work. We build and manage your store, process orders, handle production, and manage shipping. You focus on your team while we handle the logistics. No web design skills or technical knowledge required.
A team store works well with other sports fundraising, and it can sit next to your custom team uniforms order. If your program is also choosing a signup system, use our sports registration software guide to compare what happens to player and payment information after a family submits the form.
Everything You Need in a Team Store
Custom Branding
Your team's logo, colors, and name. Looks like your own website.
No Inventory Risk
Products are made to order. You never hold inventory or take financial risk.
Built-In Fundraising
Choose your program's margin on each item. Earnings are paid to the program in cash.
Direct Shipping
Orders ship directly to buyers. No sorting, no distributing.
Easy Sharing
Share your store link via text, email, or social media.
Sales Dashboard
Track orders, revenue, and fundraising progress in real time.
Every sale adds to your program's earnings. Choose your program's margin on each item, and every item sold adds to your team's funds. No separate fundraising campaigns needed. The sales dashboard shows your fundraising totals in real time, and the earnings are paid to your program in cash.
The store uses your logo, colors and team name, so families know it's the official store. There are no minimum order quantities, so even small teams can run a successful store.
Direct shipping eliminates the logistics burden that bogs down traditional team apparel sales. No more sorting orders at practice, distributing bags of gear, or chasing down missing items. Orders go straight from production to each buyer's doorstep.
The sales dashboard gives coaches and organizers full visibility into orders, revenue, and fundraising progress. Track orders, sales and fundraising progress in one place.
Team store sales can sit alongside your other sports fundraising, and the store can carry your custom team uniforms too.
How It Works
We Build Your Store
Tell us your team info and we set up your branded store with your products.
Share the Link
Send your store URL to parents, fans, and supporters.
We Handle the Orders
Secondslide produces, ships and supports every order. Your program's earnings are paid in cash.
The ordering process is simple. Parents and fans receive your store link, browse products, select sizes and quantities, and check out. Orders arrive at their door in 7-10 days. No trips to practice. No waiting in pickup lines.
Behind the scenes, Secondslide handles production, decoration, packing, shipping, and customer support. Your part is choosing products, setting the margin and sharing the link. You can track orders in your dashboard.
Pop-up stores have a specific deadline for orders. Once the window closes, we produce and ship everything together. Year-round stores fulfill orders on an ongoing basis, so buyers can purchase whenever they're ready.
Team stores integrate with the broader TeamSnap alternative platform for teams that want full management and outfitting in one place.
Which team store model fits your program?
Pick the order model before you pick the products. It decides when families can buy, when gear arrives, and how much work lands on your volunteers.
| Store model | How it works | Good for | What to confirm |
|---|---|---|---|
| Year-round store | The store stays open. Each order is made and shipped on its own. | Fanwear, required gear for late signups, reorders | Delivery time per order and how earnings are paid |
| Order window (pop-up) | The store opens for a set window. Orders are made after it closes. | Homecoming, playoffs, a season-opener drop | The close date, the arrival date and any minimums |
| Two windows a year | The store opens once before fall and once before spring. | Schools that buy by season | What families do between windows, and whether earnings come as cash or purchase credit |
Secondslide stores can stay open year-round or run as pop-ups, and you can use both. To compare providers side by side, see our guide to online team store providers. If you're weighing a specific company, our BSN Sports alternative and SquadLocker alternative pages cover what to check.
How much does the program earn? A worked example
Your share comes from the margin you add to each item. Here is the math with made-up numbers. These are assumed prices to show how it works, not a quote.
| Line | Assumed amount |
|---|---|
| Hoodie price before your margin | $35 |
| Program margin you choose | $8 |
| What a family pays | $43 |
| Hoodies sold in the fall | 60 |
| Program earnings: 60 x $8 | $480 |
A bigger margin raises more per item, but it also raises the price families see. Set it where parents will still buy. Ask any store provider whether your share is paid in cash or as credit toward future purchases. Cash can go to a bus bill or a tournament fee. Credit can only go back to that provider. Secondslide pays fundraising earnings to the program in cash.
Team stores for booster clubs
A booster club usually supports several sports, so decide the store setup before anything goes live.
- One school store or one store per sport. One store keeps the school brand together and is easier for families to find. A store per sport lets each team pick its own gear and see its own sales. Pick based on how the club splits money between teams.
- Who approves designs. Name one adult who signs off on logos and mockups, and check whether the school must approve its marks first.
- How money is paid out. Agree in writing which team gets which earnings, who receives the payment, and when the board reports it.
For more ways to fund a full school year, see our booster club fundraising ideas.
Team stores for athletic departments
An athletic director needs the store to fit department rules as well as each team's plans. Decide who can open a store, who approves school marks, and where the earnings go before any coach shares a link. Keep required uniforms and optional fanwear apart, so families know what's required.
Secondslide also works with athletic departments on outfitting across sports, with coach requests rolled up by sport and team, budgets set and approved at the department level, and one purchase order across brands. Our spirit wear page covers school fanwear in more detail.
An apparel fundraiser with no inventory and no cash to collect
A team store works as an apparel fundraiser without the usual chores. Nothing is bought ahead, so there's no leftover stock. Families pay at checkout, so no one collects cash or checks at practice. Orders ship straight to each buyer, so no one sorts bags by size.
The program's work is choosing products, setting the margin and sharing the link. Secondslide handles production, decoration, packing, shipping and customer support.
Frequently Asked Questions
How much does it cost to set up a team store?
Nothing. Store setup is completely free. You only pay for the products ordered, and you can add a markup for fundraising.
Do I need to hold inventory?
No. All products are made to order. You never purchase, store, or manage inventory.
How do we make money from the store?
Choose your program's margin on each item. Every sale adds to your program's earnings, and Secondslide pays those earnings to the program in cash, not store credit.
Can parents order directly?
Yes. Parents and fans order directly from your store and items ship to their door.
How long are stores open?
As long as you want. Run time-limited pop-up stores for fundraising events, or keep your store open year-round.
How long does delivery take?
Team store orders are delivered in 7-10 days. Secondslide handles production, decoration, packing, shipping and customer support, and orders go straight to each buyer.
Launch Your Team Store Today
Free setup and no inventory. Tell us about your program, and we'll show you how a store would work for your season.